In my shelf: Desiree Maurd

In this blog series we visit Portal shelf owners in their homes. Today we visit Desiree Maurd, PR pro who lives in Stockholm with her son.

Hi Desiree,

First of all, tell us about you!
I’m a mom, a PR professional and lover of books. 

We love your home! Who lives here?
The apartment is located in the Kungsholmen area of Stockholm and I live here with my son Nikolaj, 3 years old. 

Tell us about your home, and what you like the most about it.
It’s my first apartment with high ceilings (3 meters) which I really love. Also it has many windows which feels like a real luxury (except when it’s time to pay the heating bills). Josefine of Betonggruvan is a good friend of mine and she has made me dare to use color when decorating. I used to have all black and white before but now I really understand what makes a home feel cosy. Color! 

What’s in your shelves? You have two.
The bigger one in the living room is almost all books. I was a bit afraid that I wouldn’t fit them all but the loooong shelf over the kitchen entry makes the trick. I have a hard time throwing books away, every one of them means a memory. This means I have many embarrassing books, like the one about Sex And The City 🙂

Our second shelf is brand new and it makes my son’s small room seem bigger. It hasn’t been filled up yet which feels exciting, what things will work best on which shelf? Also the new cabinet drawers are great. A kid’s room tend to be a bit cluttered… 

What made you choose a Portal shelf?
Because it’s rare in the sense that it feels both timeless and super contemporary. Can I have one in every room, please?  

Buy Desiree’s kids room shelf HERE

Thank you for having us Desiree!

Betonggruvan söker E-commerce Manager

Betonggruvan befinner sig i en expansiv fas där utveckling av vårt hyllsystem Portal står i fokus. Vi är ett litet men tight team som älskar funktionell design och att hjälpa våra kunder att hitta de bästa lösningarna för just deras hem.

Hyllsystemet Portal är en komplex produkt med många delar, val och kombinationsmöjligheter. Vi arbetar hela tiden med hur vi kan erbjuda kunden hjäp och stöd vid köp av hyllsystemet.

Nu söker vi dig som går igång på e-handel och att hitta nya smarta vägar för att ge kunden en härlig upplevelse. Du är uppdaterad på de senaste trenderna och lösningarna inom e-commerce och growth marketing och tar en idé hela vägen till genomförande och lansering. Att identifiera och förenkla säljprocessen Ãr grunden i din roll men du kommer också att vara involverad i strategiska beslut kring produktutveckling baserat på vad kunderna efterfrågar. 

Vi tänker oss att du har:

  • Utbildning som e-commerce manager eller motsvarande kunskaper
  • Erfarenhet från en liknande roll och vana att driva egna projekt
  • Erfarenhet av att optimera och utveckla en webshop med dokumenterat resultat
  • Erfarenhet och vana av att optimera nyhetsbrev och digitala kampanjer
  • Goda kunskaper inom trafikdrivande åtgärder, kundbeteenden och att bygga lojalitet, konverteringsoptimering och kundanskaffning
  • Analytisk förmåga och kunskaper inom webbanalys och verktyg som Google Analytics och Adwords
  • Erfarenhet av att jobba med WooCommerce är meriterande
  • Kunskaper i html/CSS

Som E-commerce Manager hos Betonggruvan kommer du ha både stor frihet och ett stort ansvar, med möjlighet att påverka företagets framtid.

Du kommer sitta på vårt kombinerade kontor och showroom på Roslagsgatan i Stockholm. Tjänsten är deltid, 40% och lön enligt överenskommelse.

Skicka din ansökan till senast 25 juni men så snart som möjligt. Vi längtar efter att höra från dig!

Har du frågor om tjänsten är du varmt välkommen att höra av er till mig pà 0708-710 691 eller

In my shelf: Swantje Hinrichsen

  • Inläggsförfattare:

In this blog series we step into the homes of PORTAL shelf owners.

Today we are visiting a dear Betonggruvan favourite: Swantje Hinrichsen.

Hi Swantje! First of all, tell us about you!

I‘m Swantje, 39, a Germany based Art Director, Graphic Designer and Illustrator with a strong focus on Editorial Design, Book Design and playful visual Identities.

Both, my work- and interiorstyle are very graphic, colorthemed and conceptual and i love the fact that i can combine home- and worklife through these characteristics.

My home, my work and colors are kind of my therapy, they keep me stay true to myself, help me changing perspectives, charging my batteries and transfering my emotions and my thoughts.

They are my visual language and part of my DNA.

One month ago i moved to my very own Studio room, where i’ve aimed to have a bright color concept to. There’s a sofa inside as well to have some rests when i need them. Most of all i wanted it to be space where i feel home too, since i’m sitting an working there most time of the day. It’s called my »Buttercreamstudio« because the bright yellow walls look like a huge buttercream cake. =)

Shelving system PORTAL – SWANTJE II €350 – €734

We love your home! Who lives here?

My boyfriend and me. And maybe sometimes some imaginary friends too =)

Tell us about your house, and what you like the most about it:

Our house is an old one, from 1920 i guess. It has three levels and messures about 145 square meters. When you step into the entrance there’s a small hallway (the colorful one with the bikes hanging on the wall), from there you take the stairway up onto the first floor. There you find kitchen, dining- and livingroom and a bathroom. The second floor (under the roof) has a bedroom, a small balcony (and a room attached to it), a workspace/guestroom (we call it the »everythingroom«, cause we also have the clothesrack and the clothing cabinets in it) and another bathroom.

What i like most about the house is, that it has these original old floor in every room (except the bathrooms) and that it’s so calm inside. Sometimes i don’t like the »open living« since i like to be by myself a lot and therefore would like to close a door. But that’s just a teeny tiny small thing.

What’s in your shelf? And why did you choose to have it (your second Betonggruvan shelf!) in your kitchen?

We store some cooking books and breadboxes inside the cupboard with the doors and glasses with meal and stuff, some dishes and fruits in the open part. I chose to have another shelf of yours in the kitchen because i thought it just completes the kitchen interior perfectly with it’s warmth and »lightness«.

Shelving system PORTAL – SWANTJE II €350 – €734

Thank you for having us Swantje!

Buy Swantje’s shelf here.

Thrive at home: Ida Hansson

In Betonggruvan’s mini interview series we explore what makes people thrive at home.

Today we meet stylist and interior designer Ida Hansson, also known as @nordic_remake.

Ida is a maker and often shares DIY projects on her instagram. She lives with her family in a house in Umeå. Follow her and her creativity on instagram and read about her latest home project below!

Hi Ida!
What is your favourite item in your home and why is it so?

The last year we have expanded our old little house with a new hallway. The very best thing in my everyday life is therefore a site-builded wardrobe for our family of five. I love the feeling of making order and having simplicity in my everyday life! We even have a drying cabinet hidden in this wardrobe, a luxury with 3 kids that spend a lot of time playing outside in all different weathers.

How did it become yours?

It took us many hours, money and a lot of energy to make this long time dream come true, but its so much worth it. Our house is our life project, and a lot of things are still on our ”want to do list”… The best thing is to make this  together with my husband, we are a great team!

When do you feel your very best at home?

Saturday mornings with my second cup of coffee is one of  my very best moments in life. Time to calm down, relax and fill upp with new energy and creativity.

What do you want to recommend?

When you feel a bit shiftless and empty, take a silent walk in the nature and just let it fill you up with fresh air and undemanding inspiration. You never regret taking care of your health.

In my shelf: Flora Wiström

In our new blog series we step into the homes of PORTAL shelf owners.

Today we are visiting Flora Wiström in her apartment on Södermalm in Stockholm. She works as a blogger and writer and also arranges writing couses with her friend and colleague Yrsa Keysendal. That Flora works with books is hard to miss by visiting her: there are books everywhere. 

We enter the apartment and are immediately greeted by the livingroom, painted green. We’re here to talk about Flora’s shelf and books – two things that we both love.


Hi Flora!

Who lives here?

Me and my boyfriend Johan.

You have a lot of books in your shelf, tell us about how you sort them!

Maybe it has to do with my need for control, but I sort the books by which ones I have and have not read. And also by paperback and hardcover. I love to own books, as a trophy of how much I read 🙂 

Which book do you want to recommend?

Röd Självbiografi (Red autobiography) by Anne Carson. It is a very thrilling lyrical novel, an interpretation of the myth about Herakles and Geryon. Geryon is a monster that falls in love with Herakles, but Herakles is not that enthusiastic. It’s such a strong story about desire. I just read it in my book club and could not stop reading. It is a very well-written and quite peculiar book.

Hyllsystem PORTAL – FLORA – 15710 kr


What about the little drawing behind the plants?

It was a gift I got on my 24th birthday. My boyfriend Johan and I had then been dating for a few months, and since he is an architect he decided to draw me a little cabin where I could sit and write. It was so cute that I could not stop crying. It was never supposed to be built, but more of a sweet gesture to encourage my writing.



You released the book Hålla andan this year, tell us about it!

It takes place at a public swimming pool. Those places make me feel very uncomfortable, you are exposed and it is so associated with going there with school and being undressed. But there is also something nice about dressing rooms. When I had decided on the location, I involved every part of in the swimming facility in the story, from the roof and the reception to the sauna and the staff room.

The main character is a young elite swimmer that one day disappears. Her siblings are trying to understand why she went away, and it is a story about relationsships and performance. The cover of Hålla Andan is made by Sara Edström who also designed my first book Stanna. She is also the designer of the new issues of Annika Thor’s books.



Tell us about your shelf.

I used to have a smaller version before, when I lived in a 24 sqm apartment. I then had three sections of the shelf, but after I moved in here and got more space I could add one more section.

When I had just moved in, my best friend and I painted the pinewood shelves in our underwear. I love that they are all painted the same color as the wall, and that the shelf takes up an entire wall. The books and things in my shelf really get to be the main characters in the room. It is easy to move things around in the shelf to give the room a new feeling. I just read that it is good for a room when things move around from time to time. Good for the energy.

Hyllsystem PORTAL – FLORA – 15710 kr


Thank you for having us Flora!

Flora’s shelf consists of white shelf ladders and pinewood shelves painted in light green.

Buy Flora’s shelf HERE